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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion | 
 enlarge | Author: Jay Heinrichs
Publisher: Three Rivers Press
Category: Book
List Price: $13.95
Buy New: $7.89
You Save: $6.06 (43%)
New (32) Used (27) from $7.88
Rating:  23 reviews
Sales Rank: 4827
Media: Paperback
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 0307341445
Dewey Decimal Number: 303.342
EAN: 9780307341440
ASIN: 0307341445
Publication Date: February 27, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20081006210455T
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Product Description
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionNas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:
The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique
Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
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| Customer Reviews: Read 10 more reviews...
 Persuasion August 4, 2008
Joseph S. Maresca (Bronxville, New York USA)
2 out of 2 found this review helpful
The art of persuasion involves moving the audience
in a positive direction prompted by the speaker.
Few books deal with the subject in any major way.
To do this, a motivational speaker must talk the language
of the audience. Expectations must be met to some considerable
extent. Above all, the speaker must come to know the audience.
There are various logical techniques for targeting an audience.
For example, aporia involves wondering openly about complex
issues or choices. Phronesis involves convincing the audience
that you can solve a problem through practical wisdom.
A condition precedent to successful implementation is
empathizing with the audience. Don't appear tricky and
be in genuine doubt about unresolved issues or ones too
difficult to solve in the short term. Occasionally,
expert speakers tell a story to change the mood of the
audience. Once you've identified a particular course of
action, get the audience to recognize and support your
decision or chosen option. A good speaker must navigate
the audience through the persuasion underworld.
A strength of this work is that the author describes
the complexities inherent in motivational speaking.
Rhetoric, here we come... May 29, 2008
William Hoffknecht (Fernley, NV)
2 out of 2 found this review helpful
I used to study logic and rhetoric for fun, but in the past couple of years I have kind of lost my touch. I saw this book and with the reference to arguing and Homer Simpson on the cover, I had to check it out.
The books is fun, easy to read, and starts out right from the first chapter informing us about the use of rhetoric in our daily lives and then livens up the rest of the read with silly, but apt, analogies to rhetorical usages in pop culture.
For someone that loves the study or someone just getting into it, this is a good book for all of us to read. We need more people out there to brighten our lives with knowledge of the ways that politicians and advertising companies go out of their way to screw us on a daily basis.
 Good collection, bad writer May 26, 2008
C.L.
2 out of 4 found this review helpful
This book has some stellar advice, but it's hard to get through when the author brags, insults his reader, discusses his everyday manipulation of his own family for nothing more than getting his way on movies.
If you can get past the author's personality flaws, I do have to admit that the book is a hidden gem in content.
 Funny, Clever and Educational May 10, 2008
Hamilton Heights, Harlem, NY
0 out of 1 found this review helpful
This is a fine book. Educational, funny, clever and well-written.
It will teach you plenty about rhetoric, while making you laugh. So it's doubly persuasive.
Heinrichs' observations on American society are also well worth the read, as when, for example, he explains that Americans once loved banter, until, that is, classics and rhetoric fell out of favor in the 19th century.
I will be re-reading this one.
Thank you, Mr Heinrichs.
Perhaps a sequel on the written word?
Use this kind of argument in your marriage. December 24, 2007
Dr. Frank Gunzburg (Owings Mills, MD United States)
3 out of 3 found this review helpful
When couples come to me for marriage counseling, they typically violate Heinrichs' most elementary principles. After reading this book, I realize that an important aspect of my counseling has been teaching rhetoric--the art of polite arguing.
For most couples, the idea of arguing politely seems like a joke or at least a myth until they learn to do it. The book will help with your understanding, but probably won't be enough to provide actual marriage help to put anger management into practice.
Heinrichs' style of writing makes rhetoric easy to learn, and some people will be able to put it into practice just using the book. However, in my experience with marriage counseling, I find that couples need practical exercises to make the process really easy and natural in everyday life.
You should know that my first copy was from the library. Half-way through, I realized I wanted my own copy. Then, when I was reading my own copy, I noticed my bookmark was mysteriously changing. The mystery was solved when my 22-year-old son announced he had been reading it and wanted to "borrow" it--and now I am buying my second copy.
Heinrichs has a light and humorous style. He brings stories from his own life, and he makes very complex concepts understandable through modern-day examples. I recommend this book for anyone wanting to improve his or her relationships.
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