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Making Your Point: Communicating Effectively with Audiences of One to One Million | 
 enlarge | Author: David Bartlett
Publisher: St. Martin's Press
Category: Book
List Price: $24.95
Buy New: $12.47
You Save: $12.48 (50%)
New (34) Used (9) from $12.00
Rating:  4 reviews
Sales Rank: 502089
Media: Hardcover
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.4 x 5.5 x 1.1
ISBN: 0312378963
Dewey Decimal Number: 302.2
EAN: 9780312378967
ASIN: 0312378963
Publication Date: June 10, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand New. 100% money back guarantee. All books shipped from Strand Bookstore, New York City, USA.
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Product Description
MAKE EVERY WORD COUNT
We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody—students, business people, public speakers, or politicians—improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Show: Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett’s advice is common sense backed by dozens of real-world examples.
Learn:
-How to devise a simple strategic goal for every interview, meeting, or speech
-How to deliver your message in a way that will appeal to your audience
-How to make your messages positive, concrete, and empathetic
-How to use blogs, podcasts, and Web sites like YouTube to promote your message
-How to reach even the largest audiences one person at a time
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| Customer Reviews:
Makes Great Points and a Great Resource. September 22, 2008
J. Kalland (Minneapolis, MN)
At the risk of sounding trite, David Bartlett "makes his point" clearly and effectively in this book. He understands the needs of the reader and, without being verbose or patronizing, teaches the best ways to communicate with any audience. I highly recommend this book to those who need help communicating successfully and dynamically.
A GREAT Asset to those in Public Relations September 21, 2008
Christopher D. Walker (Maryland, USA)
In Making Your Point, David Bartlett offers his staggering wealth of knowledge regarding the world of public relations and communications to the reader in a well-written and clearly understandable manner. Navigating through the world of communications can be challenging, but Barlett lays down a very clear set of effective ideas that may be implemented anywhere: when dealing with one person or one-thousand. The book emphasizes planning and establishing empathy with your audience so as to make your message more readily understood and, more importantly, accepted. As well, Barlett writes sagely about promoting messages through new and growing avenues such as blogs, podcasts, and even through YouTube videos. This book is an absolute must for anyone in the world of Public Relations, as well as those who are just seeking a better understanding of the tactics behind working with the news media.
Making the Point Gets to the Point September 19, 2008
Caroline C. Simms
If you're an aspiring communications professional, executive, or somewhere in between, you need to read Making Your Point! As a college student studying PR, I've seen a variety of "how-to" books on communication theories, case studies, and tactics. This book is by far the best. Unlike others, the analysis and advice is clear and up-to-date. David Bartlett will give you the pointers you need to successfully get your message out, reach the right audience, and anticipate reactions. It's a must read!
 Must Read September 15, 2008
Julie A. Graceffa (Washington, DC)
This book gives a brilliant explanation of how to use new media and stresses the importance of blogs, podcasts, and Web sites like YouTube to promote a desired message. I feel it is a must read book for communication professionals who are dedicated to learning more and thriving in a field that is sometimes underestimated or unknown. The information in this book gave me a better understanding of how to make a message positive, concrete, and empathetic. I would highly recommend this well-crafted piece of work to all who have the slightest interest in communications and even those who think they already know everything about the field.
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