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Commercialization of Innovative Technologies: Bringing Good Ideas to the Marketplace | 
 enlarge | Authors: C. Joseph Touhill, Gregory Touhill, Thomas O'riordan
Publisher: Wiley-AIChE
Category: Book
List Price: $64.95
Buy New: $29.00
You Save: $35.95 (55%)
New (23) Used (8) from $29.00
Sales Rank: 607319
Media: Hardcover
Pages: 252
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.3 x 6.3 x 0.9
ISBN: 047023007X
Dewey Decimal Number: 658.577
EAN: 9780470230077
ASIN: 047023007X
Publication Date: April 7, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Have a great idea for new technology? Let this expert guide be your blueprint for successful entrepreneurship—from building an innovation team to bringing a product to market. Commercialization of Innovative Technologies takes you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge as it focuses on three core areas that set the stage for successful commercialization: developing and managing an "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; and leveraging input from technologists throughout the commercialization process. Commercialization of Innovative Technologies offers an effective strategy for exploiting good ideas and putting them into practice successfully by building an innovation team that is best equipped to commercialize technology. This book: - Outlines and emphasizes the importance of the "innovation team"
- Addresses tactical issues such as how to find, fund, develop, design, and demonstrate innovative technology
- Explains the lifecycle of product innovation and the dynamics of bringing good technological innovations into practice
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