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The Age Curve: How to Profit from the Coming Demographic Storm | 
 enlarge | Author: Kenneth W. Gronbach
Publisher: AMACOM
Category: Book
List Price: $24.95
Buy New: $12.47
You Save: $12.48 (50%)
New (33) Used (9) from $11.90
Rating:  9 reviews
Sales Rank: 131031
Media: Hardcover
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 6.1 x 1.2
ISBN: 0814401813
Dewey Decimal Number: 658.8343
EAN: 9780814401811
ASIN: 0814401813
Publication Date: July 3, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand New. 100% money back guarantee. All books shipped from Strand Bookstore, New York City, USA.
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Product Description
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers: how to determine their best customers * how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come * why Generation X is a much less valuable market than any of us have been led to believe * and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.
Book Description
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a “best customer” that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them—and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven’t (Levi Strauss and Honda Motorcycle), this book will show readers: • how to determine their best customers • how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come • why Generation X is a much less valuable market than any of us have been led to believe • and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.
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| Customer Reviews: Read 4 more reviews...
Great Book - Pass This By At Your Own Expense! October 2, 2008
Mark Snow (Amherst, MA)
1 out of 1 found this review helpful
I'm not sure if there is a higher superlative that I can give a written work than to say it is the most resistant to being put down of anything I've read in a decade. I was entertained and completely engrossed within seconds.
The most important business book I've encountered in at least the past five years, The Age Curve's every page contains useful information about the who, what, when, where, why and HOW of our current marketplace and provides an eye-opening vision of the near and not so near future of our fragile global economy.
Generational shifts are about to change business... all business... and those who are most familiar with Kenneth Gronbach's work are going to be the ones best prepared to handle the struggles and profit from the opportunities of those shifts. If you enjoyed Blink or Freakonomics here is your chance to read a book that shares a similarly interesting style and tone, but with the invaluable bonus of having the information within be applicable to everyday business - which is something I found sorely lacking in the case of these other best sellers.
The bottom line? Get this book. Today. You'll be finished and better prepared for a profitable future tomorrow.
Reviewed By: Mark Snow, VP HRD Press
Startling Stuff August 31, 2008
Henry J. Heijermans
1 out of 1 found this review helpful
This is an excellent book, a must read for businessmen, executives, politicians and the people who vote for them. I found it wise to share the premise of this book with members of several boards of directors on which I serve, hoping to prepare them for what Gronbach predicts will be our experience in the near future. Heeding this voice could well save us an enormous amount of money and effort.
I was surprised that AMA's proofreaders failed to spot the considerable number of typographical errors. But this problem does not diminish the value of the content. HJH
Must Reading August 21, 2008
Gregory M. Sparzo (Cheshire CT)
1 out of 1 found this review helpful
Ken Gronbach's book, Age Curve, is a clear and concise explanation of some of the factors facing our changing world in the very near future. Once you read it, you'll feel like you can predict the future. I recommend it highly.
Amazing Revelation and Ultimate Vindication August 2, 2008
Jason Welch
The Age Curve is a must read, groundbreaking book with two great purposes. First, it will revolutionize your understanding of your customers and clients. It breaks your current paradigms and dispels common myths. More importantly it may even reveal that you are chasing the wrong market to begin with. Second, it is a wholesale vindication of Generation X, dismissing the media's false notion that Gen X is lazy and uninterested. Of course this is something Gen Xers have known for years. With Mr. Gronbach's book and the stats he cites therein, the rest will now catch on.
 Excellent Book with Insights You Won't Get Elsewhere! July 23, 2008
Chris Forbes (Oklahoma)
3 out of 3 found this review helpful
This book is an easy-to-understand guide to population trends that will affect every organization. I work with faith-based nonprofits and I have seen them so focused on reaching the 24-40 Gen-X segment, they miss the basic fact that that generational cohort is much smaller than people think.
The infrastructure (and mind-set) of the nation's largest faith groups and faith-based nonprofits are fit to the size of the Baby Boomers and I fear leaders in these institutions and organizations are setting themselves up for disappointment when population realities are realized in the very near future.
All these ministries and organizations need to respond to a realistic understanding of population trends and become more aware so they can get ahead of the population "parade." I will recommend my clients read this book as a resource to hep them open their eyes!
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