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Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change

Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change

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Author: Adam Gordon
Publisher: AMACOM
Category: Book

List Price: $24.95
Buy New: $10.75
You Save: $14.20 (57%)

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New (24) Used (5) from $10.15

Rating: 5.0 out of 5 stars 1 reviews
Sales Rank: 57210

Media: Hardcover
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.4 x 1.2

ISBN: 0814409121
Dewey Decimal Number: 658.4012
EAN: 9780814409121
ASIN: 0814409121

Publication Date: September 24, 2008  (New: Last 30 Days)
Availability: Usually ships in 1-2 business days
Condition: Book is brand spanking new. NO markings/creases/smudges/tears/etc. of any kind! You know how a just-released book looks when you buy it at a book store? Well, that's how this one looks! All my books look more than nice enough to give as gifts and this one is no exception. All my books come direct from the publishers. I ship the next business day after I receive payment. All my books are shipped via USPS Media Mail. Buy with total confidence!

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Editorial Reviews:

Product Description
In order to succeed in their industries, decision-makers today need to anticipate the future outcomes not only in their own industry but also in society and technology as well. The better their view of the future, the better their decisions--and the bigger their profits-will be. Future Savvy is a hands-on, how-to book on evaluating the business, social, and technology forecasts that appear in everyday communications such as newspapers and business magazines, as well as in specialized sources like government and think-tank forecasts, consultant reports, and stock-market guides. Futures analyst Adam Gordon has spent a lifetime deciphering changes and trends in a variety of industries. Now, he shows business leaders how to gain a clearer view of the future, as well as: * Recognize potential trends and outcomes more effectively * Discount poor and biased forecasts more confidently * Anticipate relevant opportunities and potential threats earlier

Book Description

In order to succeed in their industries, decision-makers today need to anticipate the future outcomes not only in their own industry but also in society and technology as well. The better their view of the future, the better their decisions--and the bigger their profits–will be. Future Savvy is a hands-on, how-to book on evaluating the business, social, and technology forecasts that appear in everyday communications such as newspapers and business magazines, as well as in specialized sources like government and think-tank forecasts, consultant reports, and stock-market guides. Futures analyst Adam Gordon has spent his career deciphering changes and trends in a variety of industries. Now, he shows business leaders how to gain a clearer view of the future, as well as:

• Recognize potential trends and outcomes more effectively

• Discount poor and biased forecasts more confidently

• Anticipate relevant opportunities and potential threats earlier




Customer Reviews:

5 out of 5 stars Develop a Forecasting Mind   October 3, 2008
J. Gary (Virginia Beach, USA)
You will not find a better book than Future Savvy on how to cultivate a forecasting mindset. I teach futuring workshops for mid-career professionals. I have just adopted Future Savvy as a textbook for my graduate students. Why? Future Savvy is accessible. It contains a wealth of managerial wisdom about bias traps, perceptive frameworks, change drivers and change blockers. You may know your industry, but Future Savvy will help you think beyond the limits of trend extrapolation to analyze your changing macro context. It will teach you how to define a cone of uncertainty for your division or product line, and weigh the likelihood of alternatives disrupting your business. Finally, you will take away questions to ask any business or government forecast, to separate the wheat from the chaff.

Yes, you could find a more technical book on forecasting methods. You could get a more detailed book on short-term operational business forecasting. You could even buy a more entertaining book on erroneous predictions. But you will not find a better book to under gird both sense making and decision making in an organizational context. Unlike a lot of futurist fluff out there, this book delivers on its promise.




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