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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie) | 
 enlarge | Authors: Thomas T. Nagle, John Hogan
Publisher: Prentice Hall
Category: Book
List Price: $85.00
Buy New: $53.06
You Save: $31.94 (38%)
New (24) Used (19) from $40.00
Rating:  41 reviews
Sales Rank: 14089
Media: Hardcover
Edition: 4
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 0131856774
Dewey Decimal Number: 658.816
EAN: 9780131856776
ASIN: 0131856774
Publication Date: December 3, 2005
Availability: Usually ships in 1-2 business days
Condition: Brand new Item. CD, DVD, Book, VHS more than 400 000 titles to choose from. ALL days Low Price !
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Product Description
A comprehensive, managerially-focused guide to formulating pricing strategy. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be a part of every marketer's repertoire. Features numerous walk-through examples, illustrating how companies successfully implement pricing strategies.
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| Customer Reviews: Read 10 more reviews...
 Very hard to read - boring and not very concise October 12, 2008
Empty1
Very hard to read - boring and not very concise. I had to purchase this for my class. Would not recommend this to anyone
GRATE BOOK July 4, 2008
Hugo Loredo Aguirre (Cancun, Mexico.)
If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation.
 Great reference on value-based. Wish it had more on setting initial price. June 16, 2008
Don V (Seattle, Wa USA)
I updated from the 2nd edition I bought years ago. I'm glad to see the focus on value-based pricing. I was a little disappointed that it gets a bit repetitive on calculating price changes and it would be useful to see more examples on calculating the initial price when you really don't have much data to go on.
good book, shipping too slow April 18, 2008
New Yor, NY
This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants.
Unfortunately, it took 10 days to arrive using standard shipping.
Best book on Pricing I have ever read April 18, 2008
pnc (Pound Ridge, NY United States)
I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience.
If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical advice.
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