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In the Bubble: Designing in a Complex World | 
 enlarge | Author: John Thackara
Publisher: The MIT Press
Category: Book
List Price: $17.95
Buy New: $10.99
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Rating:  3 reviews
Sales Rank: 97787
Media: Paperback
Pages: 331
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9 x 5.8 x 0.8
ISBN: 0262701154
Dewey Decimal Number: 620.0042
EAN: 9780262701150
ASIN: 0262701154
Publication Date: April 1, 2006
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Shipping: International shipping available
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Product Description
We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, In the Bubble: Designing for a Complex World.
These are tough questions for the pushers of technology to answer. Our economic system is centered on technology, so it would be no small matter if "tech" ceased to be an end-in-itself in our daily lives.
Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by the broadband communications, smart materials, wearable computing, and connected appliances that we're unleashing upon the world. We need to ask what impact all this stuff will have on our daily lives. Who will look after it, and how?
In the Bubble is about a world based less on stuff and more on people. Thackara describes a transformation that is taking place now?not in a remote science fiction future; it's not about, as he puts it, "the schlock of the new" but about radical innovation already emerging in daily life. We are regaining respect for what people can do that technology can't. In the Bubble describes services designed to help people carry out daily activities in new ways. Many of these services involve technology?ranging from body implants to wide-bodied jets. But objects and systems play a supporting role in a people-centered world. The design focus is on services, not things. And new principles?above all, lightness?inform the way these services are designed and used. At the heart of In the Bubble is a belief, informed by a wealth of real-world examples, that ethics and responsibility can inform design decisions without impeding social and technical innovation.
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| Customer Reviews:
 A freestyle design symposium echoing many voices December 13, 2007
Rolf Dobelli (Luzern Switzerland)
5 out of 5 found this review helpful
John Thackara calls himself a "symposiarch," someone who puts together groups of creative people, assigns them a lofty theme and then observes the colloquy. This book is a little like a classical Greek symposium. It's a loosely structured conversation with many voices, a freestyle rush into 10 clusters of ideas on how designers - architects, industrial designers, artists, engineers, urban planners and others - should be thinking about today's big design issues, including sustainability, needless complexity, and the frenetic pace of the social and business worlds. Does Thackara have answers? Not really. His flamboyantly expressed suggestions would probably collapse if examined carefully. But, surprisingly, the book is no weaker for that. It is not a design manual or manifesto. Rather, we find that it's a work designed to get you to free-associate and open your mind to new possibilities. If your creativity is cooling, this book may do what Kafka suggested all literary creations should do: break up the frozen sea inside you.
 Shoulda/Coulda/Woulda December 10, 2005
Gordon E. Anderson (New York City)
36 out of 41 found this review helpful
This book has lots of interesting little tidbits, but it falls way short of its promise. In a nutshell, Thackara rushes WAY too quickly to grind a variety of axes, and as a result skips over the basic drivers of the world's situations.
At best he's clever, but at worst he's completely clueless about some of the subjects he uses as "proof" of his claims. For example, consider the passage (p70) "proving" that the world does not need additional fiber optic bandwidth:
"Only a tiny fraction of these costly fibers are currently 'lit'--as little as 3 percent by some estimates."
This kind of thing is famous within the fiber optic industry as a flag flown by the clueless. Even though many fibers are unlit, this does nothing to alleviate the very real problems of fiber exhaust on the main long-haul routes. Moreover, where high wavelength-count Wavelength Division Multiplexing is available, it is much more economic to run traffic over a single pair of fibers in the form of additional wavelengths (rather than mutliple separate fibers), to fully leverage optical amplification.
After you've seen enough ramrods like this in the book, you tend to doubt some of his more basic points.
Come to think of it, what is that point? That growth is "bad" and should stop? OK, agreed. But unless the real impact and long-term costs are somehow "felt" by designers, merely attempting to shame the world into designing better and getting his message "into our heads" is going to be like pissing in the wind.
This is why Bruce Sterling's "Shaping Things" is a far better book. Sterling "gets" that most designers are not in a position to arbitrarily add costs to their own projects, no matter how important the consequences to world may be. Rather, he points to the notion of a "Spime" which may ultimately be a key towards "closing the loop" on the complete lifecycle of a product or design.
But, there are a number of epigrammatic phrases and interesting points that are made. So if you're interested in this book wait for the trade paperback to come out.
Technology or people? August 3, 2005
Ickx Michel (Monmorency, France)
27 out of 28 found this review helpful
In the Bubble
This is a very intelligent book written by a remarkable designer who is fascinated by the impact of technology on our lives. The author is neither a technophobe, nor a technophile. Techno wise would be a better description. The title of the book comes from an expression used by air traffic controllers when there are in the flow and in control of all the surrounding instruments.
Throughout the 10 chapters which cover as many aspects of, or approaches to technology, John Thackara shows a constant capacity to think "out of the box" about our complex artefacts and technical prosthesis. He never looses sight of what should be the centre of progress, namely the user.
His concern is clearly expressed in every angle from which he develops his observation. Using both the microscope and the macroscope, under criteria such as lightness, conviviality, smartness or flow, he maintains the interest of the reader through a fascinating journey of increased awareness into our everyday experiences.
If all designers and producers where able to listen to people as he does, we would indeed feel the full benefits of a more humane technology. It is not surprising that "Doors of Perception" where John gets people to share many intuitions reflected in the book, is a yearly conference held at the crossroad of different cultures.
This book is an absolute must for all of us who are deeply frustrated by an ever more complex world which so often fails to bring this feeling of being "in the Bubble" and yet who cannot put our fingers on how to change it for the better.
Perhaps the most important lesson learned is that most of those frustrations are not so much caused by the perversity of our fellow citizen, experts and leaders, than by initial flaws in the design of those systems and processes which we accept as normal and unavoidable.
The good news of this very positive book is that, if we put ourselves in trouble by bad design, the damage can be easily repaired by better design. This is of course a lot easier than to expect people to abandon their legitimate desire to obtain maximum benefits from our social tools.
This is the most challenging, thought-provoking and convincing of all the recent publications and "best sellers" about our technological civilization that this reviewer has read.
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