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The Medium is the Massage | 
 enlarge | Authors: Marshall Mcluhan, Quentin Fiore
Publisher: Gingko Press
Category: Book
List Price: $13.95
Buy New: $8.17
You Save: $5.78 (41%)
New (25) Used (18) Collectible (3) from $5.00
Rating:  22 reviews
Sales Rank: 35661
Media: Paperback
Pages: 160
Number Of Items: 1
Shipping Weight (lbs): 0.4
Dimensions (in): 7 x 4.1 x 0.6
ISBN: 1584230703
Dewey Decimal Number: 302
EAN: 9781584230700
ASIN: 1584230703
Publication Date: October 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: New American book. Shipped within the US in 4-7 days (expedited) or about 10-14 days (standard). Standard can occasionally be slower so we advise using expedited if quicker delivery is important!
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Amazon.com Review
The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.
Product Description
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.
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| Customer Reviews: Read 10 more reviews...
 Shallow April 20, 2008
Eric Radman (New Milford, PA USA)
0 out of 4 found this review helpful
This book is filled with un-artful pictures because it has nothing to say. A 3-year-old could produce better artwork, and you'd learn more by picking up a magazine and a coffee at Borders.
 So visionary that the most important aspects are yet to come! April 4, 2008
Patrick R. Bowman
Yes, it's amazing that Marshall McLuhan foresaw the internet in the 1960s. However, that is only part of his message. The movement to electronic media not only disrupts print's linear style of communication, it will dismantle traditional hierarchical structures. In a world where the means of communication have been democratized, organizations will move to collaborative environments (wikis, blogs, commenting on articles are only the beginning). Command and control structures exist, because they were the most cost-effective way to manage organizations. You Tube, Facebook, and My Space are mere playthings compared to the dawning revolution. The concept of trademarks and copyrights will be challenged in this "global village." Marshall McLuhan's thoughts are still very relevant, because much of what he predicts is yet to come!
What is the point of this book? February 9, 2008
ViperMike (PHX, AZ)
1 out of 9 found this review helpful
This book was recommended to me and I bought it. I have no idea what the point of this book is...it's just a bunch of tweaked out pictures. I thought it was...well, I don't know what I was thinking. I wasted ten bucks.
 Very good book. Almost prophetic. May 15, 2007
Craiger (Salt Lake City, Utah)
1 out of 1 found this review helpful
Some of McLuhans stuff is really unaccessible for average readers... It's deep stuff... BUT we see much of what he was talking about occuring in our modern day. It's really interesting. I think if he could have found a better way to present his philosphies he could have really made much more of a difference to our "global community"
My view of the world ... December 16, 2006
Daniel Brockman (Petaluma, CA USA)
7 out of 8 found this review helpful
... was profoundly influenced by this book. I read it about 30 years ago. I'm pleasantly surprised to find it still in print.
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